DAR helps promote ARBO products via digitized marketing

By Marita Moaje | Philippine News Agency

 

The Department of Agrarian Reform (DAR) is upgrading its farmers’ registry and database to help agrarian reform beneficiary organizations (ARBOs) market their products digitally.

The particular land-based digitization marketing project will feature online each of the ARBOs finest products.

“Our main goal here is to spare, as much as possible, our ARBOs from falling prey to unscrupulous traders and middlemen who are taking advantage of the peak harvest season to buy their harvests practically at a bargain price,” DAR Secretary Conrado Estrella III said in a statement on Monday.

DAR would help ARBOs profile their dominant crops that would give the public and institutional buyers information on where and from whom they can buy the products.

It will also include data on when planting begins and its regular harvest season so advanced purchase, especially bulk orders, may be placed.

The land-based digitization is part of the “value chain boosting” project where ARBO members are advised to pool their harvests together to meet the higher demand in volumes, mostly by corporate owners of big fast-food chains and supermarkets.

Some agrarian reform beneficiaries till economic-sized farms and cannot yet meet demands in volumes individually, the DAR said.

“Once our database becomes operational, it will be made available through our DAR website where stakeholders can visit and get in touch with concerned ARBOs, and place their orders. It’s practically one press of the button away,” Estrella said. (PNA)

 

Popular

PNP Chief Torre vows 3-minute response time nationwide

By Brian Campued New Philippine National Police (PNP) Chief PGen. Nicolas Torre III on Monday announced that the PNP will institutionalize a three-minute police response...

Western section of PH to get dampened as rainy season begins — PAGASA

By Brian Campued The rainy season in the Philippines has officially begun, the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) announced Monday. In a press...

PBBM leads ceremonial turnover of NIA-procured vehicles and maintenance equipment

By Dean Aubrey Caratiquet Closely following his attendance at the change of command ceremony held at Camp Crame, Quezon City earlier this Monday, June 2,...

DOTr, concerned agencies to file charges against online travel agent app charging exorbitant air fares amid Eastern Visayas transportation crisis

By Dean Aubrey Caratiquet On the heels of reports regarding online booking platforms taking advantage of the transportation crisis induced by the weakened San Juanico...