By Katrina Gracia Consebido
The Pantone Color Institute on Friday, Dec. 2, announced the new Color of the Year 2023: Viva Magenta or Pantone 18-1750.
According to Leatrice Eiseman, Pantone Color Institute’s Executive Director, the crimson red tone is one of the “most precious dyes” that “galvanizes our spirit, helping us build our inner strength.”
Pantone described Viva Magenta as “an unconventional shade for an unconventional time.”
“Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement,” Pantone wrote.
“Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world,” it added. -ag
