By Dean Aubrey Caratiquet
Consistent with the government’s objective of ensuring that Philippine products and services can compete with their global counterparts in the market, President Ferdinand R. Marcos Jr. approved the Tatak Pinoy Strategy (TPS), a comprehensive national plan that aims to strengthen Philippine industries and boost local production.
Marcos earlier signed Memorandum Circular No. 104 on October 24, directing concerned government agencies, government-owned or -controlled corporations (GOCCs), and local government units (LGUs) to support this initiative, which would be facilitated by the Department of Trade and Industry’s (DTI) Tatak Pinoy Council.
MC 104 provided that Republic Act (RA) No. 11981, or the “Tatak Pinoy Act,” was enacted to encourage, support, and promote the production and offering of Philippine products and services that are increasingly diverse, sophisticated, and globally competitive.
As the lead agency in the implementation of the TPS, the DTI is likewise mandated to formulate and submit strategy and action plans at the national, provincial, city, and municipal levels to gauge the untapped potential for growth and development of domestic goods and services, which would then be subject to the President’s approval.
The TP Council was formed through a thorough consultative and evidence-based process in coordination with government agencies, the business sector, research institutions, and other key stakeholders.
This initiative endorsed by the Chief Executive aligns with the Marcos Jr. administration’s agenda of promoting Philippine goods and services in the global marketplace, highlighting the best of what Filipino businesses and hands can produce that are on par or even better than other products known across the world.
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