The Presidential Communications Operations Office (PCOO) has launched a workshop series that aims to deliver additional knowledge to and enhance the abilities of government media workers.
University of Santo Tomas (UST) Professor Dr. Joyce Arriola opened the inaugural session of the workshop series on March 13, when she discussed techniques in writing for government television.
According to Dr. Arriola, the narrative in the writing is significant because it serves as the medium of the news. She also shared the many ways of telling a story.
“We are the brains behind the source. We are acting like gods breathing stories into life,” she pointed out, saying that news writers create what the public perceives.
She emphasized that as time changes, the technology also “transforms.” However, “words” still remain untouched.
“We are producing content using technology. We should be producing new culture using human technology because we are the most important technology,” she said.
Arriola also discussed how there should be no gaps between the academe and the industry for the good of the country.
“Universities are for diplomas. Media is the hidden curriculum,” she said.
The event was attended by employees from the People’s Television Network (PTV), Philippine Information Agency (PIA), and the Bureau of Broadcast Services (BBS).
Report from Rod Lagusad/NGS-jlo
