It is important to report to the Filipino people the improvements that the country has gained under the leadership of President Rodrigo Roa Duterte, Presidential Communications Operations Office (PCOO) Secretary Martin Andanar stressed on Wednesday (Aug. 11).
Doing so will set the benchmark for succeeding administrations and serve as a challenge to them either to continue the legacy of good governance for the public’s welfare, or surpass the Duterte administration’s achievements, he said.
“Ang ‘Duterte Legacy’ ay ang communications campaign ng pamahalaan para maipaalala natin sa mga Pilipino kung ano yung mga legasiya ni Presidente Rodrigo Roa Duterte sa kanyang anim na taon na panunungkulan,” Andanar said in a radio interview.
“Sa mga nakaraang administrasyon, walang naging legacy campaign so minarapat natin na magkaroon tayo nito para magawan natin ng benchmark ng panunungkulan,” he added.
Through the communications initiative dubbed the Duterte Legacy campaign, the PCOO and its attached agencies are currently amplifying the notable accomplishments of the government. It highlights legacies on peace and order, infrastructure and development, and poverty alleviation, as well as the government’s COVID-19 response.
“Ang dahilan kung bakit natin ni-rollout itong Duterte Legacy is really for the nation to appreciate what the President, what this administration has done for the entire country, at para din bigyan ng sukatan ang Pilipino kung ano dapat at sino ang karapat-dapat na maging susunod na Pangulo sa 2022,” the PCOO chief said.
Given the limitations in physical interactions and gatherings due to the pandemic, Andanar said that they have strengthened their partnership with various media entities.
“The best way to be able to reach the wider Filipino audience and deliver the messages of the President, especially during this pandemic, is through strengthened partnership with the Kapisanan ng mga Brodcaster ng Pilipinas, [which] is broadcasting the Laging Handa communications programs that we are undertaking,” he said.
The PCOO chief noted that the Laging Handa Communication campaign, which was created in 2016, allows government media to communicate the right information during crisis situations.
This strategy is often used in times of calamities and disasters. And with the COVID-19 pandemic, it has proven effective in providing timely and accurate information to the public.
It gave birth to various approaches of providing information including initiatives such as the Laging Handa Public Briefing, the Network Briefing News, COVID-19 PH Radio, VAXplainer, and Laging Handa Dokyu, among others.
“Pinagsama natin ang government media facilities sa isang direksyon sa ilalim ni Presidente Duterte. Napalakas natin ang Philippine News Agency, PTV, Philippine Information Agency, Bureau of Communications Service , RTVM, and the PCOO itself. And we now have broadcast facilities that we never had before,” Andanar said.
He also said that PCOO will push through with its Duterte Caravan nationwide, alongside the visits of President Rodrigo Duterte to personally extend his gratitude to Filipinos who have supported him. (PCOO) – jlo
