Plunging births push Japanese diaper maker to switch to adult market

Agence France-Presse

Japan’s plummeting birth rate has led a diaper manufacturer to stop making them for babies at home and instead ramp up production for adults, the company said Tuesday.

Oji Holdings will wrap up domestic output of infant diapers in September, after production dropped from a 2001 peak of around 700 million annually to 400 million today.

“Demand for baby diapers is decreasing because of factors including the falling birth rate,” a spokesman told AFP. They will continue to be sold in Japan until stocks run out.

The number of births in Japan dropped to a new low in 2023, with more than twice as many deaths as new babies.

The spokesman said Oji Holdings will boost production of the sanitary items for adults in the country, anticipating their use mainly in facilities like nursing homes.

Japan has the world’s oldest population after Monaco, and the market for adult diapers is “expected to grow domestically,” the company said in a statement on Monday.

Oji Holdings, which also makes other paper products, said it would however “maintain and expand” baby diaper production and sales overseas, including in Indonesia and Malaysia, citing expectations of growth there.

In Japan, births in 2023 fell for the eighth consecutive year to 758,631, a drop of 5.1 percent, preliminary data showed in February. The number of deaths stood at 1,590,503.

The nation is facing growing labor shortages, and Prime Minister Fumio Kishida has vowed policies including financial aid for families, easier childcare access and more parental leave to try and boost the birth rate.

Popular

Logistics pact to boost provision of supplies, services between PH, Japan forces —DND

By Brian Campued The Philippines and Japan’s defense ties continue to deepen as the Acquisition and Cross-Servicing Agreement (ACSA) entered into force Saturday, establishing a...

Drop in poverty incidence affirms effective gov’t programs

By Jose Cielito Reganit | Philippine News Agency The Department of Social Welfare and Development (DSWD) believes the historic drop in poverty incidence to 9.7%...

DBM releases P27.4B for continued medical aid to indigent Filipinos

By Ruth Abbey Gita-Carlos | Philippine News Agency The Department of Budget and Management (DBM) announced Friday the release of around P27.4 billion to continue...

PBBM admin addressing long-standing gaps in flood control system

By Ruth Abbey Gita-Carlos | Philippine News Agency President Ferdinand R. Marcos Jr. is addressing long-standing gaps in the country’s flood control system through new...