By Lilian Mellejor/PNA
DAVAO CITY – Serenading loved ones may be a thing of the past, but the Philippine Postal Office (Philpost) here has been reviving it in the last four years with its own singing postmen.
The Davao City Post Office said it earned PHP20,000 from 15 bookings on Valentine’s Day for their serenade services last year, which could command a price of PHP1,600 for a “harana” with a bouquet of fresh flowers.
Rey Basilan, a market specialist with the Davao City Post Office, on Wednesday said PhilPost already received 10 bookings and still expecting more on Feb. 14.
While “harana” often employs traditional songs in winning the heart of the ladies, Basilan said clients may request from a repertoire of current hits.
Aside from harana, PhilPost is also offering PadaLove or Love Express for love greetings on Valentines.
One may send a bouquet of flowers for PHP1,000 or a single rose for PHO300. Clients may also opt for stuff toys, such as the huggy bear.
For those who have a tight budget, Basilan said clients may also bring their own bouquet of flowers and pay only a delivery fee of PHP120.00
Basilan said Philpost has taken advantage of social media to drum up their services, which are offered not only during Valentine’s Day but whole-year-round.
Philpost continues to earn from registered mail, while partnering with e-commerce giants Lazada and Alibaba for its online parcel services.
