DAVAO CITY — A homegrown restaurant has launched a new branding campaign targeting millennials, especially the growing number of young professionals who dine out more.
Although families are still on top of the resto’s market, Chuck Allie Gepaya, marketing manager of AA Group of Companies, said millennials remain a big market.
Gepaya said this is why the 12-year-old Filipino restaurant renamed itself from Antonio’s Bar and Grill to Antonio’s Progressive Filipino Fare with new concepts, products and services, as well as dishes that suit the millennials.
Anthony Ang, president and chief executive officer of Blue Post Group–Antonio’s mother company–said the upgrade aims to add excitement and relevance to the brand.
“We have a good 12-year operating Antonio’s Bar & Grill and a chunk of our knowledge in the restaurant industry we owe to Antonio’s,” Ang he said.
Ang said the rebranding is also an opportunity for the restaurant to improve on its products and services and overall brand equity. The new design, he said, projects an old-world hacienda vibe but with modern lines and elements to make it lively, fresh and relevant.
The new layout also allows a spacious dining area and gives an overall airy look. It has a seating capacity of 100 and employs about 15 staff.
He said the new resto has about 40 dishes that include Antonio’s classic like Bulalo, Pinaputok na Manok, Krispy Pata and Lechon Kawali with a new addition like Sotanghon Sugpo, Pansit Habhabm Gising-gising, etc. (Digna D. Banzon/PNA)
