The Philippines recently participated at the G-Star in Busan, Korea through the ASEAN Korea Pavilion on 17-19 November 2021. G-Star is the biggest and premier gaming industry event in the Republic of Korea, and one of the biggest in the world.
The 10 Filipino gaming companies that were featured in the country booth include Ranida Games, Chikon Club, Taktyl Studios, Squeaky Wheel, Gameops, Assistasia Philippines Inc, Definite Studios, Keywords Studios, Yang Yang Mobile, and Neun Farben.
During the event, Philippine Commercial Counselor Jojie Dinsay represented the companies in the face-to-face meetings at the ASEAN Pavilion while additional meetings were arranged by the participating companies through the online B2B platform of the GStar.
Philippine Ambassador to South Korea Ma. Theresa Dizon-De Vega, together with Third Secretary and Vice Consul Reisha Olavario, visited the booth to provide support to the Philippine participants. Prior to the event, Ambassador de Vega also met online with the DTI-Export Marketing Bureau, Game Development Association of the Philippines, and some of the participants to share her insights about the game industry in Korea and its opportunities for Philippine companies.
The Philippines remains one of the attractive outsourcing suppliers of art and customer support services in the creative sector specifically in game development and animation. Recently, a number of companies in the Philippines have developed their own products by strengthening their programming capabilities.
During the G-Star, a number of Korean companies expressed interest in learning more about the Philippine game industry and also suggested that the Philippines develop its capabilities in blockchain technology and metaverse game development as there is an expected strong demand in these fields currently and in the future.
In 2021, the gaming industry revenue is projected to reach US$180.1 billion and US$256.97 by 2025. According to DTI-EMB, as of writing, there were 47 business inquiries, and 28 buyers met by the Philippine participants with partial potential sales reported by four companies amounting to US$3,218,600.
For more information, visit https://www.seoulpe.dfa.gov.ph, https://www.philembassy-seoul.com or https://www.facebook.com/PHinKorea/.
(DFA) -rir
