Social media’s population breaks through 5 billion: study

A photo showing a person holding a phone with a TikTok app. (cottonbro studio/Pexels)

Agence France-Presse

The number of active social media users has risen to more than 5 billion, or about 62.3% of humanity, according to a study published Wednesday.

The number rose 5.6% last year, outpacing the 0.9%  increase in the world’s population, said the report by media monitoring company Meltwater and social media agency We are Social.

The social network with the most users was Meta’s Facebook with 2.19 billion. Meta’s Instagram was next with 1.65 billion, narrowly trailed by TikTok at 1.56 billion.

The report warns that precise numbers are hard to come by because of automated accounts or people using different identities.

The most searched entry on Wikipedia was “ChatGPT”, the IA language model developed by OpenAI, underscoring the exploding interest in artificial intelligence.

The report was based on figures compiled by digital consultancy company Kepios.

Popular

PBBM vows sustained recovery efforts in Cebu after deadly quake

By Brian Campued President Ferdinand R. Marcos Jr. on Thursday assured Cebuanos that the government will continue to provide assistance in Cebu as it reels...

PBBM to soldiers: Serve the citizenry, protect the homeland

By Dean Aubrey Caratiquet “Panata ito ng katapatan sa tungkulin at paninindigan para sa bayan.” At the oath-taking ceremony of 29 newly promoted generals and flag...

Gov’t assures prompt aid to Cebu quake victims

By Brian Campued Following the directive of President Ferdinand R. Marcos Jr. to provide immediate relief to families and individuals affected by the magnitude 6.9...

PBBM assures sustained gov’t support to calamity-hit Masbate

By Brian Campued President Ferdinand R. Marcos Jr. on Wednesday assured the public that the government will continue to provide various forms of assistance to...